List Building – Easier to Compete When You Build a List

List building takes away so much of the competition – you see, when you are not list building, when you are just sending traffic to your pages, you have to compete with everyone else who puts up a website. That is stiff competition!

But with list building, you are getting the people off of the internet search engine and getting them to engage directly with you. This is a huge difference.

Now, you are not competing with the other 99 sales pages – you are simply communicating with this customer one on one. Perhaps he will send you an email, asking a question. Perhaps he knows he needed the product, but didn't feel like making a decision today when he was presented with so many different choices. But now he can make an intelligent, unrushed decision to purchase your product.

Because he is no longer flipping through different web sites looking for the answer – you are creating a relationship with him and now he wants to buy it – whatever he buys – from you.

Now that we have established that it is actually beneficial to create an email relationship with this online shopper, think about something else.

When you list build, as long as you build a good relationship with the buyer, you effectively take away all the competition. To me, this is huge, because once again, I am becoming my only competition. All I have to do is create the relationship – they just have to want to open my emails when they see my name.