How to Effectively Structure an Affiliate Campaign II

You also have to provide affiliates with advertising material in the form of text links, graphics links and banners for their websites. Where appropriate you might even have to print business cards and sales leaflets, but generally not if you are restricting your product to online sales and advertising. Each link must be programmed with each affiliate's unique identity so that you can track who sold what.

If all this seems too much hard work, and your product can be delivered electronically, then Clickbank will probably be best for you. They will look after the marketing of your product for you and also all the tracking, advertising and links for your affiliates. All you do is register with Clickbank and follow the instructions. They are very easy, but your product must be downloadable.

Whichever method you choose, you will have to decide on the commission you are going to pay. 50% is normal, and is fair compensation for the work that your affiliates are doing to sell your product. You might want to start lower for the first sale, say 30% or 40%, rising to 50% after the first sale, and perhaps even to 55% after ten sales or so. Reward diligence, and you give your affiliates an incentive to work harder. You have to structure the commission if you are not going to offer a flat commission. Your affiliates must know your commission structure before they sign up with you.

You also have to decide on how many tiers you are going to pay commission.