List Building 202 - You Must Use a Squeeze Page to Build a List I

All successful internet marketers understand the importance of a list, and if you are to succeed like them you must use a squeeze page to build your list.

The reason for this is simple. When visitors come to your web site, they will look immediately for what they clicked to see. If you include an opt-in list on your landing page, they may or may not notice it, let alone fill it in. They will first notice the information they seek, then will likely click away without having a look at what you are offering in exchange for their email address.

A squeeze page, on the other hand, gives them no option. That's why it's called a squeeze page, it squeezes the email address from them. They either fill in the form or leave. The secret of a good squeeze page is to make it virtually impossible for them to refuse to opt in. If designed properly, you can achieve an exceptionally high conversion rate of subscribers.

First, the heading. This should be directly addressed to the reader and offer them a benefit that is directly associated with the advert or URL link that led them to your page. If the subject of your site is golf, and the link that took them to your squeeze page was connected with their driving distance, your heading could be something along the lines of "Do You Want a Really Easy Way to put 40 Yards on Your Drive?" Then continue with "You will find this in my 7 part course entitled 'How to Improve Your Swing'. All you need do is provide your first name and email address on the form so I can send it to you - FREE!".